Engineered by athletes for the everyday athlete.
All I Sea approached me to help with their conversion rates and abandoned checkouts. We crafted a beautiful website with UX at the forefront.
Crafted by Mad.
User Experience Design + Web Design + Web Development + Art Direction
DISCOVERY OF THE PROBLEM
We set out to help solve the problem of poor conversion rates and high abandoned cart rates. We focused on the user journey to drive more traffic via the correct channels to take this apparel business to the next level.
GOALS + OBJECTIVES
01. To better represent the brand values of Authenticity, Aspirational, Passion.
02. Drive sales and increase conversion rates.
03. Focus on the performance of the product, not just fashion through more lifestyle and athletic content.
04. Design a beautifully crafted e-commerce site that is simplified and easy for the user.
05. Competitor Analysis
06. Wireframing + Prototyping
07. Design Sprints + Workshops
01. Stakeholder Interviews
02. Data + Analytics
03. User Interviews
04. Persona Building
The overall statistics improved, seeing an increase in traction for the brand.
Conversions up from 0.6% to 2.9%, just under industry average, whilst abandoned cart got down below industry average, 74.75% to 66.89%.
More online sales and history of solid data/analytics, opened up new avenues for the company, partnering with 3rd party sales platforms like The Iconic to get more exposure.